Musical.ly users opened their phones to a surprise today as they found the application replaced with a new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed You Could Try Here into its own TikTok app this morning. Existing Musical.ly users happen to be migrated over to their new TikTok accounts, which were updated with a new interface but still retains the core feature of both applications: short-form videos up to 15 seconds.
Teen karaoke app Musical.ly, that had just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger technique to break in to the US market. Inside the first quarter of 2018, TikTok was the world’s most downloaded iOS app, according to a study from US research firm Sensor Tower. TikTok will stay a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe by means of the “Karma’s a bitch” makeover meme that went viral earlier this season, or news of Peppa Pig getting banned from your platform due to her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the alterations, and some are debating how to identify themselves moving forward: musically has become “tik tok” but i will be a muser. not a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok is going to be missing a crucial part of the Musical.ly history, which was built on teens lip-syncing and dancing to music. All the features to help make karaoke videos are still there, but rebranding the app with a brand new name and forcing the existing Musical.ly users to migrate to an alternative platform is actually a move that may alienate the original community. It’ll be up to the teens to determine whether TikTok’s popularity in China will translate to success in the united states.
The new app will retain the most common features of both platforms and existing users will have their account, content and fan base automatically migrated to the new TikTok app, which will have a new brand name and interface. The brand new app includes upgrades like a “reaction” feature which allows users to respond to friends’ videos straight from the cell phone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and that we are excited to enter into a whole new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is actually a natural fit due to the shared mission of both experiences – to make a community where everyone can be a creator.”
TikTok is a short-video sharing platform where users can watch and create quick videos using music, stickers and animations as effects. It absolutely was the most downloaded non-game app within the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will remain as a stand-alone app.
In addition to the new app, TikTok is launching a series of new creator programmes to offer users with tech support, performance insights and guidance on growth strategy. It is additionally launching a brand new safety centre, “to build an online experience that feels safe and welcoming,” according to the statement.
Most widely used iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains to be the dominant activity in China on mobile, users acquire more than tripled the time they spend watching short videos inside the last year, in accordance with the China Internet Report co-authored from the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users for brief video apps in China, where Douyin competes along with other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The market, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising interest in more privacy controls to guard minors.