For the past month or two, I was struggling to have my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local search engine optimization. I contacted a specialist SEO company providing local search engine optimization services. After analyzing my business and its visibility issues, the Search engine optimization team presented me with an Search engine optimization package that included a large range of strategies designed to enhance the major search engine page ranking of my website and drive more visitors and sales. Let’s take a look at how these strategies worked to market my company.
Local Listing Sites: Local Search Engine Optimization utilizes local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my small business listing on these websites. Now, when someone searches for Denver-specific data associated with my company, the information on my own business that is certainly stored on all these sites appears as a top search result.
With enhanced online visibility, I discover that more local customers have started to visit my website, which can be attempting to promote my brand. My company took care to select only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local Search Engine Optimization services include building inbound links to some business website. In line with Google’s latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content related to my business. I found that relevancy was crucial because the search engines identify keywords on the basis in the backlinks. Another significant aspect is link speed or even the speed where backlinks are created. The SEO team built backlinks slowly and systematically, just like any unnatural speed could make Google take a look at my links as spam. Additionally, they also employed tactics including social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, along with other strategies were adopted to improve results.
Social Media Marketing Promotion: My provider also used effective social networking optimization approaches to drive my target audience to my website. They built my business profile on popular social network sites including Facebook, Twitter, Google and a lot more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search engine results from social networking sites (Facebook, Google , Twitter, and much more) these profiles will also be helping to drive more organic traffic to my site. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social networking involves the maximum usage of marketing potential with all the features (paid advertising facility, contests, business pages inside the case of Google , and a lot more) in social media marketing sites. Within my experience, focusing gcrzme a certain social media marketing site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to advertise your business online.
Pay per Click advertising (paying money to search engines to show your internet site on top search results) is considered a powerful method to promote business online as a result of easy implementation, high Return on Investment (ROI) and better traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The advertising was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were utilised in my geo-targeted PPC.
The neighborhood SEO services offered by the SEO company help draw the interest more local customers to my website and helped inside the online promotion of my restaurant – something which I definitely couldn’t have achieved on my own.