SEO is a term that a lot of webmasters understand. The problem is that most people ignore the most effective Seo techniques therefore causing an unnecessary loss of traffic and therefore revenue. With that being said, this is a listing of SEO optimization techniques that both new and experienced webmasters should use.
Use established domains – This is probably the SEO optimization techniques that need financial investment. Established domains tend to get a higher SERP when compared with new ones. There are lots of domain marketplaces that enable you to get older domains using the keywords you are targeting.
Write for individuals and not for bots – Most webmasters tend to be more worried about SERP ranking causing these to ignore SEO optimization techniques that improve a website for humans. This results in short term traffic spikes which is then lost over time since people will not share the content since it does not generate any conversation, interest, controversy etc. The end result is a lack of revenues inside the long term.
Use micro data – This is among those SEO optimization techniques that permit webmasters to include information like user ratings, video tutorials and other details within the SERPs. This method improves the quality of organic traffic by attracting a searcher’s attention and providing more information to search engine bots. Fortunately, the code necessary for this method is freely available meaning that you can easily use your creativity in this field in order to improve conversions.
Use many different anchor text options – This is one of those SEO optimization techniques that most webmasters pay no mind to. You need to use numerous anchor text options when doing internal or external linking. It is best for area of the anchor-text to add the keyword or name brand being targeted in order that bots detect the correlation in between the webpages. It is among those SEO optimization techniques that webmasters should never overdo in order to prevent getting penalized.
Use robot exclusion protocol – This is among those SEO optimization techniques that are unknown to most webmasters. Robot exclusion protocol is where you use a text file to prevent online search engine bots from crawling certain elements of your website. You may use these files for website pages inside your site with duplicate content, personal data and folders utilized by web designers. It is among those straightforward techniques which means all webmasters should figure out how to develop and implement it.
Register your site on local search listings – Search engine listings often give local websites higher SERP ranking than international sites meaning that you ought to register your website on local directories e.g. Bing Local Company Listing. It is oubrcq of those one time SEO optimization techniques. This therefore signifies that taking some time to incorporate your site in such listings goes a long way in improving conversions.
Using Meta data – This is one of the SEO optimization techniques that permit bots to discover the content contained in a web page. The primary forms of Metadata are Meta tags as well as the Meta description. It is best to populate the Meta data with accurate and niche research information.
In a nutshell, incorporating creativity in SEO optimization techniques usually results in higher conversions without necessarily needing to spend a lot money.